Where does a group of people working as a team begin to find a collective name that they’re happy to live with? Each person has his own imagination and hopefully, vision.
This is where ART found themselves. Many suggestions were put forward for a name, most notable amongst them a couple from Guy Stevens, “Frosted Moses” and “Mott the Hoople” neither of which drew much enthusiasm from Messrs. Harrison, Ridley, Grosvenor, Wright and Kellie.
They didn’t know what they wanted, but definitely knew what they didn’t want!
At one of their weekly meetings with Blackwell at the office in Oxford Street Gary produced a letter from a pal studying psychology at Harvard University. The letter included a list of possible band names.
Gary had obviously mentioned the crisis in a recent letter to his friend. With the passage of time it is not clear what the selection included, but after much thought and discussion it became clear that both Gary and Blackwell thought “Spooky Tooth” was suitably unusual as to be a solution.
